The Company

Collective Café is a Virtual Café and store that sets out to supply high-quality small-batch craft coffee and brewing equipment, to businesses, cafes, restaurants, and coffee aficionados. Mark Payne is the owner and founder of the company, a position that he has been working towards his entire career.

“The idea behind Collective Café is to educate people on how to make good coffee,”
says Payne.



Mark Payne is the founder and creator of Collective Café, a virtual cafe and craft coffee supplier based in Calgary, Alberta. His coffee career began as a Business Development representative for Van Houtte Coffee Services in 2011.

He has also worked with Canterbury Coffee, helping to introduce One Coffee recyclable pods in Alberta, and he developed a unique partnership with Spirit Bear Coffee Company, as well as several other small batch Alberta roasters.

After a successful stint in the craft beer industry with Mill St. Brewery, Mark turned his attention back to the coffee industry and developed an office coffee program for Western Canada with Grand and Toy.

The experience in the craft beer business and developing a coffee program led Mark to launch Collective Cafe in 2018 at the Telus Spruce Meadows Christmas Market.

Today, Mark solely markets and promotes Wildcat Coffee Company, a family run small batch roaster based in Cremona, Alberta. Even during the pandemic, he has developed an account base and continues to grow the retail side of the business with the help of Sobeys, Safeway, and Save-On-Foods local programs.

With the relaunch of Collective Cafe this fall, he is excited to build his craft coffee business with the help of local supplier and partners like SBS Equipment, and as an authorized BUNN Dealer. This will allow more customers to enjoy Wildcat Coffee at home, at work, and in cafes and restaurants.

The equipment leasing business model and competitive coffee pricing will provide businesses an opportunity for increased profits to assist them in a very uncertain marketplace in 2020. “As we have seen, the demand for coffee and toilet paper remains steady.”

Collective Cafe is also a strong believer in giving back to the community. A native of Alberta, the company believes in supporting amateur athletics to assist in managing mental health issues, developmental issues, as well as ADHD and anxiety issues, which have increased in the community due to pandemic isolation.

Mark volunteers regularly with Special Olympics Canada as a floor hockey referee, and he provides advertising support for addictions and mental health issues with SOS Communications in Edmonton, who did a fantastic job designing this website.

If you have questions about services, products, or coffee, please feel free to reach out to Mark directly.